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    • Broadway At The Beach, Myrtle Beach, SC | A Tour

    Broadway At The Beach, Myrtle Beach, SC | A Tour

    The Trembley Group Real Estate Sales Executives, as a company, probably help more people find their ideal dream home than any similarly sized company in Myrtle Beach and along the Grand Strand. They’re successful because they get to know their clients and what’s important to them, they put their clients’ best interest first, and they are the most hard-working and highly trained real estate professionals on the Grand Strand.

    Many of The Trembley Group Real Estate clients were born and raised in the Myrtle Beach area and are returning home. Many more are people who vacationed in Myrtle Beach as children or as adults, some for generations, and can think of nowhere they’d rather live and retire than the Grand Strand with its 60 miles of white-sand beaches, world-class restaurants and entertainment, and first-class championship golf courses.

    For many people who’ve visited Myrtle Beach every year and for many permanent, year-round residents, visiting the Pavilion was always a tradition – something they’d been doing for years, some even for generations. For many, spending an evening at the Pavilion was a big part of the Myrtle Beach experience. Many Myrtle Beach residents talk about going to the Pavilion as a child – the rides, the snacks, the fun.

    While the first Pavilion was built in 1908, the version most people remember was originally built in 1948 near what is now the site of the Myrtle Beach SkyWheel. This was the beginning of the Pavilion’s 70-year run. Bringing in carnival-style rides, entertainment acts (including ice skaters and bears), and eventually thrill rides made the Pavilion in Myrtle Beach quite the attraction for locals and tourists alike. By 2006, times had changed and Myrtle Beach visitors and year-round residents had become a little more sophisticated. The Pavilion closed the gates for the last time.

    The owners of the Pavilion, Burroughs & Chapin Co. Inc., also owned a complex less than two miles from the beach, Broadway at the Beach. Broadway at the Beach, with more than 14 million visitors per year, is the most visited attraction in the State of South Carolina. It is a huge shopping, dining, and entertainment center where folks can visit Pavilion Nostalgia Park for a little stroll down memory lane.

    Broadway’s owners have worked hard to preserve several of the original rides from the Myrtle Beach Pavilion – the pirate ship, the Caterpillar, and the famous Herschell-Spillman Carousel. The Herschell-Spillman Carousel is an artistic masterpiece and little bit of history in its own right. This is one of only 15 working Herschell-Spillman Carousels in the country. The artwork and detailing on the carousel have been well maintained leaving this ride as breathtaking as it is nostalgic. The Pavilion Nostalgia Park also recently added new amusement rides including the 118-foot-tall Ferris wheel with 24 open-air gondolas in Pavilion Park West.

    Broadway at the Beach is approximately 350 acres and includes several theaters, dozens of restaurants and several big-name attractions. Situated on the shores of beautiful Lake Broadway where the Beach Rider has been giving thrill boat rides in the lagoon for seven years, Broadway at the Beach offers attractions from museums and aquariums to amusement park rides and live shows.

    The complex is home to many attractions, such as the Carmike Cinemas Broadway 17, Ripley’s Aquarium, Dave and Buster’s, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion. The complex contains three hotels, a Hampton Inn located inside the complex, and a Fairfield Inn and Holiday Inn Express located across 29th Avenue North in a section named Lakeshore at Broadway.

    There’s also fine dining, brand name shopping, and nightly entertainment. Replicas of famous celebrities and historical figures can be seen at the Hollywood Wax Museum or the adventurous can test their skills navigating the Soar and Explore ropes course.

    The Broadway at the Beach complex opened in May 1995. Since opening, Broadway has added new attractions, stores and eateries every year and still has plenty of land left for expansion. The complex grows every year and continues to bring in new businesses. Broadway’s ability to pull in big-name attractions – such as Ripley’s Aquarium and WonderWorks – is quite an accomplishment for a town of 30,000. The complex is a great economic and entertainment resource for visitors and locals alike.

    Liberty Steakhouse & Brewery opened in November 1995 and was one of the original non-chain restaurants. Twenty years later the restaurant remains in the same centric location at Broadway, complete with outdoor dining and an indoor brewery. Liberty was also the first brewpub in South Carolina. The restaurant’s central location near WonderWorks and across from Celebrity Square contributes to the restaurant’s 20-year success – that, as well as an ever-changing menu offering unique, home-brewed beer.

    Two of Broadway’s original anchors, Hard Rock Café and the Palace Theater, were recently razed. The hurricane-mangled facade of the Palace Theatre is no longer an eye-sore on the stretch of U.S. 17 leading to Broadway at the Beach. The 2,700-seat theater was deemed unfit for occupancy in January by the City of Myrtle Beach and the owners were given the option of doing repairs or demolition. Its owners chose to tear the building down since the cost of repair exceeded the value of the building. The regal dome of the once-opulent showplace is gone, and the building has been reduced to rubble. The company has yet to announce the new use for the property.

    The iconic landmark, the Hard Rock Café pyramid, was razed to make room for the 40,000-square-foot Dave & Buster’s that now anchors that section of Broadway at the Beach. Hard Rock got an updated location and is now situated near the complex entrance.

    The Mexican eatery, Carlos’ n Charlie’s, closed in 2015 to make way for the two-story Paula Deen’s Family Kitchen, which opened in June to crowds that continue to line up daily for the legendary cook’s Southern specialties.

    Broadway at the Beach is separated into eight different “communities” that have distinct characters. There are the Charleston Boardwalk, Heroes Harbor, the New England Fishing Villages with their gabled roofs and wood siding, and the Caribbean Village where stores have stucco, tile roofs and pastel-colored walls.

    Among the most ambitious changes at Broadway is the makeover of Celebrity Square community with its French Quarter vibe to what is now called The Avenue, a strip of entertainment venues and eateries with a hip, warehouse vibe. New businesses along The Avenue include the hamburger eatery Wahlburgers, which replaced Club Rodeo, and American Tap House, a gastropub offering craft beers on tap. With its warehouse district-themed nightclub district, The Avenue stays open later than the rest of the districts.

    For more than twenty years, Broadway at the Beach continues to be one of the most popular shopping, dining and entertainment destinations along the Grand Strand. Broadway at the Beach welcomes families to eat, be entertained, and to play. Visitors can take a walk along Lake Broadway, or stop at Play Park, where the kids can run and explore three different play areas geared to preschool and school-age children. There’s even a picnic area where the family can enjoy a meal while watching the ducks play on the lake. Every season, something is always going on at Broadway at the Beach and it is a favorite destination for Myrtle Beach residents and visitors alike.


    Need help? Call The Trembley Group at 843.945.1880 ext. 1 and we’ll help you look for the perfect listing or buyers agent!

    At The Trembley Group, we pride ourselves on being the experts at more than just selling real estate. We are local residents, some of us have been here for a lifetime. The rest of us will be here until the end of time. We love living, working, and playing in the diverse backyard of Coastal Carolina, and look forward to helping you live and love your dreams soon too. Please reach out to us by phone or email for personalized service and one-on-one advice. 


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